A new brand for 6 million wonderseekers
Een nieuwe merkidentiteit en website voor de VSC
Inside every one of us lives a curious mind—a “Wonderseeker.” Someone who marvels at what’s under a microscope or far beyond the stars. The VSC, the Dutch association of 48 science museums and science centers, helps 6 million people a year rediscover that sense of wonder. Together, they show what you miss when all you do is look at a screen.
Multitude created a new visual identity and website that reflect the power of this network, its members, and its mission: building a strong, accessible, and curious sector that makes science tangible and relatable for everyone.
- Strategy
- Branding
- Motion graphics
- Development
From association to ecosystem
VSC is not a brand in the traditional sense. It’s a living network—an ecosystem of shared stories, knowledge, and expertise. Our challenge: to design an identity that unites without overshadowing the voices of individual members.
We introduced the lens as the core visual element—a metaphor for focus, perspective, and framing. Each lens tells a different story, echoing the diversity of collections, themes, and ambitions across the network. Together, they form a visual language that connects without flattening.
One network, one portal to endless worlds
From stardust to stone tools, from chemical reactions to philosophical questions—VSC members unlock new worlds. To capture that richness, we developed a brand system that acts like a spectrum. It can shift in tone: formal or playful, internal or public-facing. Strong in shape, warm in tone.
The website is the central hub. Not just a brochure, but a dynamic platform—for stories, events, initiatives, and shared campaigns like Weekend van de Wetenschap and Expeditie NEXT. This way, VSC becomes a visible bridge between its members, the government, partners, and the broader science and education sector.
